Build the brand
your marketremembers.

Which course do you want to register for?

Live Course · Limited Schedule

Live with Phyllis

The Branded Agent Mastery Course

Six sessions trained live by Phyllis — hub in Skool, weekly sessions on Zoom — building your complete real estate branding and marketing system.

$600

Starts October 21

6 sessions trained live by Phyllis Coonce
Hub in Skool — weekly sessions on Zoom
Orientation October 21 — sessions through December 10, 2026
Thanksgiving week break

Included in the Course

An orientation session on October 21 will prepare your calendar and course plan before the six-session schedule.

Explore the Live Course

Self-Paced Course

Learn on Your Schedule

The Branded Agent Course

The complete 12-module real estate branding and marketing course with weekly live Q&A support.

$1,200

Begins January 4, 2027

12 self-paced branding and marketing modules
Weekly live Q&A with Phyllis Coonce
Hub in Skool — weekly sessions on Zoom
Designed for agents, VAs, and assistants

Explore the Self-Paced Course

The Branded Agent Course · Begins January 4, 2027

The Branded Agent Course — beginning January 4, 2027 — includes twelve self-paced modules inside Skool plus a weekly live Q&A on Zoom with brand strategist Phyllis Coonce. Built for producing agents up-training their assistants — and for solo agents running their own marketing.

12: Modules
Weekly: Live Q&A
Self‑paced: On Skool

Hosted on

About the Course

The Branded Agent Course is a 12-module, self-paced branding and marketing program built for real estate agents — led by brand strategist Phyllis Coonce of My Agent Branding. You build one recognizable brand across every platform, from your website and Google Business Profile to YouTube, Instagram, Facebook, LinkedIn, email, listings, SEO and AI search, with weekly live Q&A to keep you moving.

12 Modules

The Agent Marketing Gap

Marketing is the part nobody trained you for.

Real estate school teaches you how to pass the exam and close a deal. It does not teach you how to build a brand, run a Google Business Profile, show up on YouTube, or turn a listing into content. So most agents either skip marketing entirely or hand it to an assistant who was never shown how to do it either — and the result is a digital footprint that works against you instead of for you. That is the agent marketing gap, and this course closes it.

Track One

Producing agents with a team

You already have a VA or marketing assistant, but the output is inconsistent and nobody owns the brand. Go through the modules together and hand your team a system they can run without you.

This course is built to up-train your VA into a real real estate marketer. Your assistant learns the same brand system you do — how to optimize a Google Business Profile, build out YouTube and Instagram, run listing marketing, write emails, and keep every platform consistent with one brand voice. You stay in front of clients while they execute the work, and the brand stops being something only you can do.

Track Two

New and solo agents

You are doing your own marketing and everything feels urgent at once. Follow the modules in order and build a real brand instead of posting into the void.

You do not have a team yet, which means you are the marketer too. This course gives you the same system a producing agent hands to their VA — just sized for one person. You learn what to post, where to post it, and in what order, so the hours you spend on marketing actually compound into a brand that gets you found on Google, in AI search, and across social — without burning out or outsourcing before you are ready.

The Curriculum — The Branded Agent Course

Twelve modules, in the order that works.

Foundation first. Then the 5 Mains — the five channels that carry real estate today. Then the systems that turn attention into listings and leads.

Brand Foundation

Get clear on who you are, who you serve and what you want to be known for. We build your positioning, messaging, visual identity, brand standards and foundational assets so everything you create starts from one recognizable brand.

Website Strategy

Turn your website into the hub of your digital brand. We evaluate platform, structure, navigation, community pages, lead capture, blogging, SEO, AIO and conversion opportunities so your website supports both your brand and your business.

Digital MRI

Take a comprehensive look at what people — and search engines — find when they search for you. We audit your website, Google, YouTube, LinkedIn, Facebook, Instagram, Zillow, Realtor.com, Homes.com, brokerage profiles and directories to identify gaps, inconsistencies and opportunities across your digital footprint.

045 Mains

Google Business Profile

Build one of the most important local search assets an agent can own. We work through optimization, categories, services, photos, posts, reviews, Q&A, links, keywords, local authority and ongoing activity to strengthen your visibility across Google Search and Maps.

055 Mains

YouTube

Build YouTube as a searchable library of your expertise, not just another social channel. We cover channel optimization, titles, descriptions, thumbnails, keywords, playlists, local content, Shorts, long-form video and how YouTube supports Google and AI search.

065 Mains

Instagram

Create an Instagram presence that clearly communicates who you are, where you work and why someone should choose you. We work through profile optimization, content pillars, Reels, Stories, Highlights, captions, CTAs and a repeatable content system you or your assistant can consistently execute.

075 Mains

Facebook

Turn Facebook into an intentional part of your sphere and local marketing strategy. We optimize your professional presence and build a plan around content, engagement, community, groups, listings, local expertise and staying visible to the people who already know you.

085 Mains

Build a professional authority platform that goes far beyond a digital résumé. We optimize your profile, positioning, services, network, posts and long-form articles to strengthen search visibility and create opportunities with referral partners, relocation sources, professionals and future clients.

Email Marketing

Build a complete email marketing system that keeps you connected and top of mind. From SOI and agent-to-agent campaigns to Flodesk setup, branded email signatures, database organization, newsletters, lead capture, and automations, we'll make sure your email strategy is professional, consistent, and working for your brand.

Listing Marketing

Build a complete, repeatable marketing system for every property you represent. We create start-to-finish listing marketing checklists and teach you how to uncover and tell the story of a property across social media, video, email, property websites, print and digital channels — creating content around the home, lifestyle, location, details and unique selling points instead of simply posting the listing.

SEO + AIO

Build the digital authority that helps search engines and AI understand who you are, where you work and what you are an expert in. We cover website SEO, local content, blogs, LinkedIn articles, YouTube, Google, community content, FAQs, structured information and the connected digital signals that strengthen visibility across traditional and AI-powered search.

Lead Magnet + Funnel Strategy

Turn your expertise into something people actually want. We develop guides, neighborhood resources, seller and buyer tools, relocation content, landing pages, forms, QR codes, email follow-up and calls to action that create a clear path from content to contact.

Bonus

Link in Bio

One link that points to everything — your listings, your contact form, your latest video, your market report, your social profiles. We set up a branded Link in Bio page so your Instagram, YouTube, email signature and printed materials all send people to one organized destination instead of a scattered list of URLs. It is the connective tissue between every platform you build in this course, and it is included with enrollment.

Your Instructor

Phyllis Coonce

CEO, My Agent Branding · Branding, Marketing & Digital Strategy · 20+ Years in Real Estate

Phyllis has spent more than two decades helping agents, teams and brokers build a lasting presence online and in their communities — from SEO and AI search visibility to brand voice, content, Google Business Profile, YouTube, LinkedIn and listing marketing.

She doesn’t just tell agents what to post. She teaches them how to think strategically, so every platform connects into one recognizable brand instead of scattered activity.

Her philosophy: consistency, intentionality and long-term authority over reactive posting and chasing trends. The agents who win are the ones who show up the same way everywhere and get found — on Google, in AI search, and across social.

Alongside the Learning Labs, Phyllis offers 1:1 brand strategy coaching and monthly Marketing & Branding Masterminds for agents who want ongoing accountability.

Self-paced, but never on your own.

Self-paced courses stall when you hit a question nobody can answer. That is what the weekly session is for — real answers on your market, your listings and your brand.

Live every week
A standing Q&A with Phyllis on Zoom every week.
Bring your work
Your website, your listing campaign, your assistant's questions.
Leave with a decision
Specific direction on your brand — not general marketing theory.

Course Guide

Get the full course breakdown.

A downloadable guide with all twelve modules, what each one covers, how the weekly Q&A runs, and which track fits you. Enter your email and we will send it over.

Questions

Before you register.

The course hub lives inside our Skool community. All 12 modules are self-paced, so you can work through them around showings and closings — and the weekly live Q&A joins on Zoom.

Two kinds of agents. Producing agents with a VA or marketing assistant who need up-training on a consistent brand system, and newer or solo agents who handle their own marketing and want a clear path to follow.

The five channels that matter most for real estate right now — Google, YouTube, Instagram, Facebook and LinkedIn. Each one gets its own dedicated module with a strategy you can run or delegate.

Phyllis hosts a live Q&A every week on Zoom — the course hub and replays live inside Skool. Bring your listings, your assistant, your half-finished profile — you leave with a decision and a next step, not more homework.

Yes, and that is exactly how producing agents get the most out of it. The modules are written to be handed off, so your assistant can execute the system while you stay in front of clients.

No. Everything is taught for real estate professionals, step by step, with the tools you already use. If you can run a listing appointment, you can run this.

Most agents move through the 12 modules over six to eight weeks. There is no deadline — go faster or slower, and revisit any module whenever you need it.

My Agent Learning Labs

Your brand is a decision.
Make it on purpose.

Join The Branded Agent Course beginning January 4, 2027 — twelve self-paced modules on Skool, a weekly live Q&A on Zoom, and a brand system built for how real estate actually works.

Registration Is Open Now — Save Your Seat

Build the brandyour marketremembers.